What a load of crap! Snake oil. If he uses any commands it will need security access and I cant see him working out the algos for all those cars, let alone all those cars supporting all the commands. ELM327? wtf lol An E38 ECM would blow the doors off the thing with PPEI data in seconds. Probably plugs in the OBDII port and then as part of the install you have to put the special "adaptor" into the IAT sensor (which contains the magic resistor that does the tuning).
Love the bit about not voiding your warranty though. Because you can remove it if there is a problem and the OEMs cant tell

And like rolls said, leaning it out isnt better for emissions, creates more NOx emissions. Kinda why they got rid of lean cruise after VY.
Oh and it magically stops "tuning" if there is an engine fault bwhaha. Come on. Whats it doing? Constantly checking DTCs? Or is it reading the PPEI data for all the major modules? It can't, too much data for the little ELM